Owner and Operator Overview

Meet Adam Kaplan and Steve Elken

On June 30, 2017, Solera Senior Living, LLC (“Solera”) and Elkco Properties, Inc. (“Elkco”) formed a joint venture to acquire and operate The Preserve at Clearwater (“The Preserve”). 

Prior to forming the venture, Adam Kaplan, CEO and Founder of Solera Senior Living and Steve Elken, President of Elkco Properties had a 30-year personal relationship. 

The Preserve represented an ideal opportunity for the two to form a partnership to acquire a high-quality operation with a reputation locally as a leading provider of services and care for seniors.  Adam and Steve have, in short order, enjoyed building close ties with the residents, families and team members. 

A Community Connected

The residents and families have created an incredibly warm, diverse and rich culture within the community.  It is easy to see why close to 90 residents have decided to call The Preserve home.  It has also been rewarding for Adam and Steve to develop connections with the team.  Both the leadership team and the individuals on the front lines are passionate and dedicated about delivering highly personalized services and meaningful experiences for our residents and their families. 

Personal Commitment

Adam launched Solera Senior Living in April 2016 after spending 9-years with a national senior housing operator, most recently as a member of the Executive Team.  In a discussion with Adam he shared the following: “I was proactively seeking an opportunity to acquire and operate a high-quality operation such as The Preserve.  It has been very rewarding to be hands on with the operation. We are routinely present in the community and thus can work alongside the team to ensure that The Preserve delivers on our high standards for team member engagement as well resident and family satisfaction.  I am confident that The Preserve will continue to set the bar for senior living locally.”

A Legacy of Quality

For Steve, The Preserve was an opportunity to build on a 30-year legacy of acquiring and operating senior living communities.  Steve shared the following: “I am committed to building on my brand promise by running a high-quality operation.  I have yet to sell off any properties in my portfolio and thus I always prioritize the best long-term interests of the residents and their families.” 

Adam is passionate about growing a successful next generation senior living organization as well as spending time with his loving wife and incredible kids.  Steve enjoys time with his beautiful family in addition to skiing and traveling.